• Bob LaMonte
  • Lynn LaMonte
  • Matt Baldwin
  • Jill Taddeo
  • Holly Schelling

Bob LaMonte is the President of PSR, having founded the company in 1979. Bob is one of the only sports representatives to have been a player, teacher, coach, agent, financial planner and author. Bob has mastered the art of negotiation, and is a true confidante. He has negotiated over $1.25 Billion in professional sports contracts during his career, and fully serves the needs of our clients.

Bob gained experience with athletic pressure as a football player at the University of Santa Clara, where he earned a Bachelor of Arts in History. Upon graduation, he taught at San Jose State University, and lectured at the Junior College level, while earning a Master’s Degree in United States Diplomatic History/Labor History. After earning his Master’s Degree, Bob taught U.S. History and coached varsity football at Oak Grove High School, and served as Head of the the History Department and varsity football coach at Santa Teresa High School; both in San Jose, CA.

Bob’s foray into the business of football occurred when he represented Quarterback Rich Campbell, a former student, as a first-round pick in the 1981 NFL Draft. Thereafter, Mike Holmgren, a fellow high school teacher and coach, sought Bob’s advice regarding career options. Bob went on to represent Coach Holmgren in the NFL as former Head Coach of the Green Bay Packers and Seattle Seahawks, and former President of the Cleveland Browns.

Bob chose to become involved in sports management when he witnessed athletes and coaches being inundated with dubious offers and empty promises, many of whom were overworked and underpaid. Bob realized he could make a difference for individuals who wanted results, thus PSR has delivered the desired outcomes to our clients for decades.

Lynn LaMonte is the Vice President of PSR. She co-founded PSR in 1979 with Bob LaMonte, while pursuing post-graduate work at San Jose State University and raising their four children.  She possesses tremendous experience and versatility in assisting our clients and their families to navigate the ever-changing landscape of the sports world.

Lynn makes certain that the lifestyle desired by each of our client's run smoothly and efficiently. She is extremely conscious of client relations, and constantly strives to make certain that all of our clients feel that they are a member of the PSR family!

Lynn administers the full management services provided by PSR, and works closely with our external team of attorneys, accountants, financial advisors, insurers, realtors, and lenders. A trademark of the PSR management services are the “Four Legs of the Investment Table,”® which is a prominent attribute of our Annual Management Report.

Lynn also manages media, broadcasting, marketing, endorsement, licensing, and speaking opportunities for PSR’s clients.

Matt Baldwin is the Legal Counsel/Senior Associate of PSR. He works with Bob LaMonte on the representation of PSR clients, and with Lynn LaMonte on the management and marketing services provided to our clients.

Prior to joining PSR full-time in 2011, Matt worked as the Senior Associate in the coaching division of IMG, and as Co-Director of the coaching division of CAA Sports. A member of the State Bar of Ohio and the State Bar of Minnesota, Matt is also on the Board of Advisors of the Center for Sport and the Law at the University of Baltimore-School of Law.

Matt has served as an expert witness for the Office of the Attorney General of the State of New York in the matter of Cohane v. Greiner. He has performed speaking engagements at the University of Toledo-College of Law, the Pennsylvania State University-Dickinson School of Law, the University of Baltimore-School of Law, and the University of Nevada-Reno College of Business.

Matt received his Juris Doctor from the University of Toledo-College of Law in 2004, and his Bachelor of Arts in Political Science and Policy Studies from Rice University in 2000. At Rice, Matt was a four-year letterman, three-year starter and team captain for the varsity football team, and was named to the GTE Academic All-American team in 1999.

Jill Taddeo is the Business Manager Associate of PSR. She has worked with the company full-time since 2012, and handles corporate monetary management, client invoicing, and production of all client and corporate financial statements.

Jill serves a direct role in the compilation of all phases of the Annual Management Reports that are presented to our managed clients.  She is also responsible for organizing all managed client tax information on behalf of our outside accounting firm.

Jill possesses over 20 years of experience in industry management, and over 13 years of business ownership. She provides invaluable service to PSR, and enables us to operate at our highest level of effectiveness.

Jill has an Associate of Arts degree in Accounting from the California State University, Hayward.

Holly Schelling is the Administrative Associate of PSR. She joined the PSR team in 2013, and is responsible for the organization and administration of the PSR office to ensure its seamless daily operation.

Holly’s duties include managing the phone system, organizing and compiling data, and handling an array of client relations matters.  She also works closely with the PSR team in compiling our client Annual Management Reports.

Holly has an extensive background in bookkeeping and clerical duties, having worked for several 501(c)(3) organizations for more than 22 years.  She has experience working with accounts payable, accounts receivable, payroll, annual budgets, and year-end donation statements.

Holly has an Associate of Arts degree in Accounting from the College of the Sequoias in Visalia, California.

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